How to Keep Your Lash Clients for Life
Being an eyelash technician isn’t always easy, but it’s definitely rewarding, especially when you work with clients who not only look forward to their lash appointments but also become friends. Here are some tips that will help you develop your own loyal lash clientele and give your business the boost it needs.
Listening to Their Wants and Needs
All of us lash techs and artists want repeat business and referrals. How do we make sure we keep our clients not only happy but coming back? It’s all about listening and knowing what they want and need. Is your client having a bad day or not feeling confident? A little reassurance can go a long way and turn her entire day around! You can help your clients be happy while keeping their lashes, which in turn will lead to more business for you.
Educating Your Lash Clients
Lash techs, or lash artists, are responsible for making sure their clients are happy with their lash extensions. If your business model is based on retention (as opposed to volume), there’s value in educating your clients about how often they should come in, what lash cleanser products you use and how best to care for them at home. Because if there’s one thing every good lash tech knows: Repeat customers are key!
As a lash tech, you need to build genuine connections with your clients. You are meeting new people every day, so it is important that you make them feel welcome and at ease. This goes beyond superficial conversations about weather or clothing—real relationships are created by talking about deeper values. Make an effort to learn about your clients on a personal level, not just how their jobs are going or what they had for lunch yesterday.
Go Above and Beyond!
To keep your lash clients returning week after week, go above and beyond to ensure they’re happy. It might seem like overkill—and not worth it in terms of extra time and effort—but when your clients come back again and again, you’ll know that everything you did hasn't gone unnoticed.
It’s important that you show your clients how much you appreciate their business. Every so often, send a thank-you note or small gift (like an eye cream or lip balm). If they’re active on social media, mention them in a post and tag them. Showing gratitude will help build customer loyalty over time.
Keep Them Comfortable
Keeping your clients comfortable and relaxed is key to keeping them as clients. Make sure you’re using a comfortable set of lashes that won’t cause discomfort or irritation. Always take your time applying lashes, particularly if you’re doing fills. If you rush through an application, not only will it look rushed, but your client will feel rushed, which can lead to unhappy customers down the road.
Honesty Is The Best PolicyStaying honest with your clients will keep them coming back. It’s important to have open communication with your lash client. If they ask for a lash extensions style that might not be best for their natural lashes, speak up and explain the reasons why. This will show them that you genuinely care for them! Communication is an important part of building trust between two people, and trust is what will help both of you create a beautiful, long-lasting relationship.
To keep your lash clients for life, simply continue providing them with great service. Of course, it takes time and dedication, but if you’re a lash artist who cares about her work and loves what she does, it will be worth every minute of effort!