Lash Artist Goal-Setting Strategy: How To Create A Clear Plan

Becoming a successful lash artist and business owner is full of its challenges and victories! To get started on this path, you must first establish your short term and long term goals. You must think about where you are now and where you'd like to be. When you are able to fully visualize exactly what you want to accomplish, you can then develop your SMART goals. Having a clear roadmap of what you want for your future is going to be key to your success as a lash artist. This step-by-step guide will help you create and stick to those goals!


When defining some of your goals, whether they be immediate, a few months down the line, or even a year from now, your goals should be clear and specific, otherwise you won't be able to focus your efforts. Being clear in this process will help you to stay truly motivated to achieve your goals. When drafting your goals, try to answer the five "W" questions:

- What do I want to accomplish?
Do you want to start your own lashing business and leave your 9-5? Do I need to complete lash courses or cosmetology school?
- Why is this goal important?
Really dig deep in finding "Your Why."
- Who is involved?
Is it just you, will you have a partner, will you have other lash artists as employees?
- Where is it located?
Will you rent a lash studio, or lease a large location?
- Which resources or limits are involved?
What do your finances look like?
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It's important to have measurable goals, so that you can track your progress and stay motivated. Assessing progress helps you to stay motivated, empowered, meet your deadlines, and feel the excitement of getting closer to achieving your goal.

A measurable goal should address questions such as:

- How much? (Like how much income you bring in.)
- How many? (Like how many lash clients you are able to cultivate.)
- How will I know when it is accomplished? (Setting up monthly audits for yourself by tracking income and clientele.)


Your goal also needs to be realistic and attainable to be successful. In other words, it should somewhat challenge your abilities but still remain possible to attain! When you set an achievable goal, you may be able to identify previously overlooked opportunities or resources that can bring you closer to it.

An achievable goal will usually answer questions such as:

- How can I accomplish this goal?

- How realistic is the goal, based on other constraints, such as financial factors?


This step is about ensuring that your goal matters to you, and that it also aligns with other relevant goals. We all need support and assistance in achieving our goals, but it's important to retain control over them. So, make sure that your plans drive everyone forward, but that you're still responsible for achieving your own goal.

A relevant goal can answer "yes" to these questions:

- Does this seem worthwhile?

- Does this match my other efforts/needs?

- Does this lash business venture fulfill other personal goals?

 How To Make Money As a Lash Artist


Every goal needs a target date, so that you have a deadline to focus on and prioritize other tasks that can set your goal in motion. This part of the SMART goal criteria helps to prevent everyday tasks from taking priority over your longer-term goals.

A time-bound goal will usually answer these questions:

- When?
- What can I do three months from now?
- What can I do a month from now?
- What can I do today?

What Are Your Short-Term Goals and Long-Term Goals?

The vision that you have for your lashing career should have both short-term and long-term goals. Short-term goals are goals that can be completed in six months to a year, like increasing your Instagram following for your business or completing a new lash course, like our Mega Volume Fanning Training Course. On the other hand, long-term goals can take anywhere from three to five years or more. An example of long-term goals would be eventually owning a home (made possible from your lashing income) or even opening up your own salon.

Both types of goals are necessary and achievable; you can’t complete the long-term goals without reaching some smaller milestones first! This way, you can continue to stay motivated and on target and minimized getting discouraged when minor challenges arise.

It's important to remember that success doesn't occur overnight, so give yourself grace and stay positive throughout every step of your journey!


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